During my visit to Precious Room in Paris, I had the opportunity to speak with Mickael, the co-founder and creative director of Betremant Paris. In a space traditionally dedicated to jewellery, Mickael’s work immediately stood out. His creations exist somewhere between jewellery and leather goods, occupying a unique territory that challenges traditional categories of haute couture. Although Betremant Paris is still a young brand, the vision behind it has been developing for most of Mickael’s life. “The project itself began about six years ago,” he explains. “But the idea has been in my mind since I was around ten or eleven years old. So in one way it is very new, but in another way it has been growing for a long time.”

For Mickael, creation is less about designing a product and more about building an entire universe. His pieces exist between two worlds — jewellery and leather — combining the materials, craftsmanship, and symbolism of both. “What we create is not exactly jewellery and not exactly leather goods,” he says. “It’s something between these two universes. That space between them is very interesting to me. It allows me to create something completely different.”

He describes this creative territory as a kind of “blue ocean” — a place where something entirely new can emerge. Rather than designing objects simply to sell them, Mickael focuses on creating pieces that carry meaning and emotional resonance.

“I’m not really looking for customers,” he tells me. “I’m looking for adventure. I’m looking for people who understand the message I want to transmit.” This connection between object and viewer is something I recognised immediately. When we spoke, I described the feeling of seeing an item that instantly draws you in — almost like a magnet. Mickael agreed.

“When people see the piece, it acts like a magnet,” he says. “They look at it, and you can see the reaction in their eyes. There is energy inside the object. There is a message.”

Sometimes that connection can be deeply emotional.

“I’ve seen people become very moved when they encounter the work,” he explains. “Not crying loudly, but you can see tears in their eyes. The connection is very pure. For me, that is the most beautiful response.”

This idea of emotional communication through objects is something I strongly relate to as a photographer. During our conversation, I told Mickael about a project I created at university called The Wall, a large photographic piece composed of images looking up at skyscrapers. At the time, the work reflected how overwhelmed I felt in my life.

“When people saw it, they understood the feeling immediately,” I explained. “I didn’t need to say anything.”

Mickael expressed “That is exactly how I want people to experience my work,” he replied. “They simply see it, and they understand.”

Presenting Betremant Paris at Precious Room was also a unique moment for the brand. The event typically focuses on jewellery designers, while Mickael’s work sits slightly outside that world. “Usually we meet people one-to-one in Paris,” he said. “Being here is quite different. It’s a special opportunity to show our work to new people.”

Looking ahead, Mickael prefers not to define strict plans for the future. His creative process is guided by intuition and evolving vision. “When I create something, it comes from the vision I have at that moment,” he explains. “The vision moves, and I follow it.”

What he does know is that future pieces will continue to develop the narrative he has begun. “The next piece will tell another story,” he says. “It will probably be bigger, more detailed, and different again.” He is also interested in collaborating with others and creating bespoke works for specific clients. “In co-creation, creativity goes to another level,” he says. “It becomes a shared moment between people.”

As our conversation came to a close, what stayed with me most was the passion Mickael brings to his work. His approach to design is deeply emotional, driven not by trends or markets, but by connection and storytelling.

In a room filled with beautiful objects, Betremant Paris offered something slightly different — a reminder that the most powerful creations are often the ones that speak quietly, yet resonate deeply with those who encounter them.